Puppy Love or Clever Marketing
Newswire Services
April 28, 2008
Los Angeles, CA -- A new car commercial is generating alot of buzz for its humorous take on pet owners who see their pets as children. Since its debut last week, the 30-second Dodge Nitro ad, has had over 450,000 views on the internet.
The ad features radio personality Jane Harris and her husband, Adrian Martinez both of the popular pet radio station DogCatRadio.com, getting ready to hit the road. "Did you remember to buckle her up?" Harris asks Martinez. He replies: "Yup!" Leading viewers to believe they are referring to a child, the following scene instead shows a little brownish terrier buckled up – sending a message that pet owners see their pets as children also.
"It´s a very clever idea," says Jennifer Saunders, who runs a creative agency but had no involvement with the commercial. "Pet lovers are becoming one of the most powerful buying segments in America and I think companies are just now starting to see that."
DogCatRadio.com, the agency that produced the commercial, has built a reputation for knowing how to market to pet owners ever since making the cover story of the New York Times and being ranked #1 by its readers. They have become the go-to people when it comes to reaching America´s pet community through their pet-oriented radio station and webisode features.
"We know what pet owners want because we´re pet owners ourselves," says Martinez, president DogCatRadio.com. "Our campaigns are always centered around today´s pet family – that´s what makes us so creative."
"Nothing says 'I love you' like DogCatRadio.com," says the Philadelphia Daily News. "Jumpy enough to chew a chair, Try DogCatRadio.com" says the New York Times.
The commercial will be added on YouTube early this week. In the meantime the clip can be seen at www.dogcatradio.com/dodge.htm
The ad features radio personality Jane Harris and her husband, Adrian Martinez both of the popular pet radio station DogCatRadio.com, getting ready to hit the road. "Did you remember to buckle her up?" Harris asks Martinez. He replies: "Yup!" Leading viewers to believe they are referring to a child, the following scene instead shows a little brownish terrier buckled up – sending a message that pet owners see their pets as children also.
"It´s a very clever idea," says Jennifer Saunders, who runs a creative agency but had no involvement with the commercial. "Pet lovers are becoming one of the most powerful buying segments in America and I think companies are just now starting to see that."
DogCatRadio.com, the agency that produced the commercial, has built a reputation for knowing how to market to pet owners ever since making the cover story of the New York Times and being ranked #1 by its readers. They have become the go-to people when it comes to reaching America´s pet community through their pet-oriented radio station and webisode features.
"We know what pet owners want because we´re pet owners ourselves," says Martinez, president DogCatRadio.com. "Our campaigns are always centered around today´s pet family – that´s what makes us so creative."
"Nothing says 'I love you' like DogCatRadio.com," says the Philadelphia Daily News. "Jumpy enough to chew a chair, Try DogCatRadio.com" says the New York Times.
The commercial will be added on YouTube early this week. In the meantime the clip can be seen at www.dogcatradio.com/dodge.htm