Ventura County regional food bank implements innovative solutions to fill shelves with protein foods

(VENTURA COUNTY, CA) -- A friendly person with a huge smile, Chris DeVan has joined FOOD Share as Director of Food Sourcing and Purchasing and will seek to create partnerships with food manufactures and grocers to find new sources of protein.

DeVan´s new position at FOOD Share blends two of his passions, ranching and food. DeVan resides on a ranch in Somis and attended culinary school prior to joining FOOD Share. Through his knowledge and background in ranching, DeVan has made many relationships that will add a new dimension to FOOD Share.

"Working with grocery stores across Ventura County, our goal is to redirect food to our warehouse, especially protein rich foods so needed by FOOD Share now, and distribute it to people that need it, DeVan says. "We are working with Ralph´s on a new program called Perishable Donation Partnership. Instead of discarding food, Ralph´s donates key protein rich items such as eggs, hamburger meat, chicken, fish and deli meat to food banks."

Ventura County, one of the first in the state of California to participate in the Ralph´s program, has received several thousand pounds of food in addition to Ralph´s $15,000 donation to FOOD Share.

"We are very appreciative to Ralph´s for its generosity," said Bonnie Weigel, CEO at FOOD Share. "Through this partnership we will bring much needed protein food to the people of Ventura County. I´m so excited to get the reports of meat, eggs and other essential foods that are now in our refrigerators – it´s a good feeling. I know Chris will be a great asset to our team to deepen our level of commitment to those in need."

Food items that are most lacking for distribution include protein, such as meat, soups, stews, cheese, peanut butter, legumes and others. Often, these are the first items depleted when fulfilling requests for nutrition, items that are needed for a balanced diet.

In an effort to increase the FOOD Share protein pantry new sources of food must be secured. One of those avenues is to partner with local grocery stores. FOOD Share started a similar program with local farmers and growers, collecting fresh produce from local growers and packers and distributing produce through the state. In addition, DeVan also hopes to work with the Cattleman´s Association and other local partners to provide protein.

A major food bank distributing millions of pounds of food each year to those in need throughout Ventura County, FOOD Share collects and receives food year-round, distributing to more than 150 partner agencies throughout Ventura County and feeding more than 41,000 each month.

Information: (805) 983-7100 or www.foodshare.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

Advertising
The 19-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

Promotions
CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

Public Relations
The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

Web Integration and Social Media:
CMS maintains and builds increased brand consistency in our web programs and has designed and integrated electronic components into many traditional media programs. Our latest design, Grossman Imaging Centers website, reflects its new iconic materials, brochures and folders and properly reflects the company´s commitment to excellence.

Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has 29 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes 15 years of experience in marketing management and graphic design with work in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Adrienne Stephens, Public Relations Correspondent
Adrienne has more than 8 years of experience working the public relations and communications fields. Having previously handled communications strategies for a commercial real estate firm and economic development agency, Adrienne brings a strong business background to CMS. Adrienne assists with the CMS PR department with writing, client communication and public relations duties.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.

	Author's Profile
	Author's Other Articles
	Author's RSS Feed