CEO puts her dancing shoes on for FOOD Share

Bonnie Weigel, CEO of Ventura County´s largest regional food bank, recently won two top honors at the 3rd Oxnard Salsa Festival´s Dancing with the Community Stars event.

With weeks of salsa dance training with dance partner Jesse Rodriguez, FOOD Share CEO Bonnie Weigel helped to raise more than $43,300 for FOOD Share through donations, winning the People´s Choice Award. The dynamic duo also took home the Judge´s Choice Award in the technical competition.

The Oxnard Salsa Festival, presented by the Oxnard Downtowners, 3rd Annual Dancing with Our Community Stars fundraising event raised $71,979 overall.

"FOOD Share is so grateful to The Oxnard Salsa Festival for inviting us to participate in such a great fundraising and community outreach opportunity," Weigel said. "It allowed us to engage the community in a light hearted-fulfilled manner while being able to educate and raise dollars for the work FOOD Share does each day."

"This official event of Oxnard Salsa Festival presents a very unique opportunity for our local non-profits to raise money," said Mary Anne Rooney, Dance Coordinator. "I am extremely proud of our stars and non-profits with the work they performed to raise this large amount of money."

For more information about the Oxnard Salsa Festival, hosted annually in July, visit www.oxnardsalsafestival.com.

About FOOD Share

A major food bank distributing millions of pounds of food each year to those in need throughout Ventura County, FOOD Share collects and receives food year-round, distributing to more than 150 partner agencies throughout Ventura County.

Its Brown Bag and Snack Attack programs provide supplemental nutrition to nearly 2,000 low income seniors through 31 agencies and healthy nutritious after school snacks to approximately 2,400 children though 12 agencies countywide and provides food to more than 42,000 people each month. Information: (805) 983-7100 or www.foodshare.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

Advertising
The 19-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

Promotions
CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

Public Relations
The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

Web Integration CMS maintains and builds increased brand consistency in our web programs and has designed and integrated electronic components into many traditional media programs. Our latest design, Grossman Imaging Centers website, reflects its new iconic materials, brochures and folders and properly reflects the company´s commitment to excellence.

Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has more than 28 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes experience in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.

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