Radio Cruises sails to it´s new home at Sterling Travel of Camarillo

Sterling Travel of Camarillo announces purchase of Ventura-based Radio Cruises.

(Camarillo, CA) —Twenty years ago, Larry Tatelman opened the doors to Sterling Travel. Together with his wife, April, they have built one of the most respected travel firms in the country with an international list of clientele.

Sterling Travel announced today it will expand the firm´s global interests and opportunities with the purchase of Ventura-based Radio Cruises.

"Sterling Travel is an expert at hosting and escorting cruise groups," Tatelman said. "The purchase of Radio Cruises is a natural extension of what Sterling travel already does best."

April and Larry started hosting celebrity cruises featuring Ventura County radio personalities to bring listeners onboard. The concept took off and led them to produce several more celebrity-hosted cruises including national radio hosts, acclaimed authors and sports figures. Today, the Tatelman´s are celebrity cruise masters, arranging cruises hosted by national hosts and personalities.

"We provide the traveler an experience they can´t get by just booking a cruise, providing added value and extensive interaction with a personality they listen to and share values with," Tatelman said. "Guests have the opportunity to meet like-minded people to share their travel experiences with and to make new friends where they live."

"Radio Cruises has escorted more than 10,000 guests since its founding and has a tradition of exceptional service, which is a hallmark tradition of Sterling Travel," Tatelman said. "April and I are excited to expand our business and getting to know our local community through shared vacation experiences."

About Sterling Travel

Sterling Travel of Camarillo, California is one of the country´s top cruise and destination travel agencies specializing in corporate, leisure and world travel. Its staff is dedicated to ensuring guests of its celebrity vacations are treated to a lifetime experience long to be remembered and enjoyed.

With nearly 145 years of combined expertise, Sterling Travel´s team of professionals provide attentive concierge service, travel management services including, 24-hour emergency service and assistance, complete meeting and incentive planning and more –across the state or a world away.

For more information: www.sterlingtravelinc.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

Advertising
The 19-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

Promotions
CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

Public Relations
The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

Web Integration CMS maintains and builds increased brand consistency in our web programs and has designed and integrated electronic components into many traditional media programs. Our latest design, Grossman Imaging Centers website, reflects its new iconic materials, brochures and folders and properly reflects the company´s commitment to excellence.

Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has more than 28 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes experience in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.

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