SWEET TREATS: Trick Or Treat So Others Can Eat program kicks off Oct. 19 in Ventura County

(VENTURA COUNTY, CA) - Over 10 years ago Lynnette Coverly and Ventura County 4-H started the Trick Or Treat So Others Can Eat (TOTSOCE) program to help collect canned food for FOOD Share. This Halloween, Ventura County´s Loma Vista 4-H club and FOOD Share ask the community and youth organizations to help Trick Or Treat So Others Can Eat (TOTSOCE) by collecting canned food and other non-perishable food items, Oct. 19 – Nov. 8.

When the TOTSOCE program started Coverly took her then two year-old daughter, Kimberly, trick-or-treating to collect food. Now 15, Kimberly has become very involved in the program. As the 4-H Teen Leader for TOTSOCE, she is responsible for coordinating and registering participants in the program, and creating and maintaining an excel spread sheet for tracking the amount of food collected.

"I started out pulling my little red wagon going door-to-door asking for donations with my mom," said Kimberly Coverly. "Now, I see that through TOT SOCE I am benefiting the county and having an impact on the people around me. I am encouraging everyone to get involved. When I have a Halloween party, I ask all of the guests to bring canned food to get in and I encourage my friends to do the same. Every little bit helps."

"We are so pleased and proud of Kimberly´s efforts in spearheading this year´s trick or treat program," said Bonnie Weigel, CEO of FOOD Share. "The program has continued to grow and many other youth clubs and community organizations now participate in TOTSOCE. Help from the community is so important in the fight against hunger."

Volunteers for TOTSOCE collect cans of food and other non-perishable food items to benefit FOOD Share, Ventura County´s regional food bank, to help feed more than 40,000 people each month in Ventura County. Participation from local youth groups, clubs, church groups, service organizations, schools, sports groups, families, and individuals, is encouraged.

"The beauty of this program is that it is so easy to do, yet it really makes a difference," Lynnette said. "After registering through the website, participants can print orange flyers and distribute them in their chosen area, then collect food anytime between Oct. 19 and Nov. 8. Last year, we even had organizations from out-of-state starting their own TOTSOCE program."

Donations can be dropped off at Ventura County Community West Bank locations at 951 Westlake Blvd. in Westlake Village and 1463 South Victoria Avenue in Ventura, or at FOOD Share´s warehouse at 4156 South Bank Road in Oxnard.

To participate:

Log on to www.lomavista4h.org, click the "join" button, download the starter kit and then collect canned food and other non-perishable food items between October 19 and November 8.

For more information about the TOTSCE program or to download a starter kit visit www.lomavista4h.org. Visit www.foodshare.com for more information on FOOD Share.

About FOOD Share

A major food bank distributing millions of pounds of food each year to those in need throughout Ventura County, FOOD Share collects and receives food year-round, distributing to more than 150 partner agencies throughout Ventura County.

Its Brown Bag and Snack Attack programs provide supplemental nutrition to nearly 2,000 low income seniors through 31 agencies and healthy nutritious after school snacks to approximately 2,400 children though 12 agencies countywide and provides food to more than 40,000 people each month. Information: (805) 983-7100 or www.foodshare.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

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About the CMS Team
Denise Bean-White, President / CEO
Denise has more than 28 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes experience in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.

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