USC Unveils YouTube Channel
Education Desk
October 28, 2007
Los Angeles -- The University of Southern California has established an institutional Channel on YouTube as part of an ambitious program to expand its capabilities in technology-enhanced learning and distance learning. YouTube is the world's leading online video community that allows people to discover, watch and share originally created videos.
As part of the agreement with YouTube, USC will maintain a central Channel, found at www.youtube.com/usc, with sub-Channels available to schools and other academic units that develop video programming. For example, the sub-Channel of the School of Cinematic Arts can be found at www.youtube.com/usccinematicarts, whereas at www.youtube.com/uscgould viewers can access original content from the USC Gould School of Law. Two additional sub-Channels have been created to aggregate faculty and guest lectures (www.youtube.com/usclectures) and arts-related videos (www.youtube.com/uscarts) from a variety of sources.
The Channel's creation was spearheaded by Suh-Pyng Ku, USC's chief technology officer for enhanced learning.
"In addition to opening up the traditional classroom experience through the application of state-of-the-art technology tools, we also are using online technologies to expand learning opportunities for students and others both on campus and around the globe," Ku said. "The enormous reach and power of YouTube will help us connect with people who may not be aware of USC's remarkable breadth of programs, from the arts to the sciences and social sciences. We see this as an important outreach opportunity for the university."
Currently, seven schools at USC have established sub-Channels -- the USC School of Cinematic Arts, the USC Marshall School of Business, the USC Gould School of Law, the USC Viterbi School of Engineering, the USC College, the USC School of Social Work and the USC Thornton School of Music -- with some 225 videos posted so far.
Highlights include USC College professor Marianne Wiggins discussing her new novel, The Shadow Catcher, while standing on the beach in Malibu; 16 clips from the School of Cinematic Arts' First Look Film Festival; a performance by USC Thornton's student jazz ensemble Superaxe; lectures from USC Law professor Tom Lyon's evidence class; a series of videos demonstrating various aspects of robotics from the USC Viterbi School; an overview of the Ph.D. program at USC Marshall; and a lecture by Father Gregory Boyle (called "Nothing Stops a Bullet Like a Job") from the School of Social Work.
Other posted videos include community outreach videos on USC's Good Neighbors Campaign; a view of this year's Move-In Day; the video "Our Choice," which is being broadcast nationally during USC football games; and interviews with USC legends such as Norman Topping and Rod Dedeaux from the USC Emeriti Center's H. Dale Hilton Living History project.
"USC on YouTube offers an opportunity for our schools and departments to connect directly with millions of potential students and their parents," said Katharine Harrington, dean of admission and financial aid. "By its nature -- allowing people to share original videos -- it will create a vital and engaging portrait of the hundreds of programs and individuals who make up this university.
"We are very excited about the potential of this new channel to attract and engage a wide variety of people in the fabric of life at USC."
As part of the agreement with YouTube, USC will maintain a central Channel, found at www.youtube.com/usc, with sub-Channels available to schools and other academic units that develop video programming. For example, the sub-Channel of the School of Cinematic Arts can be found at www.youtube.com/usccinematicarts, whereas at www.youtube.com/uscgould viewers can access original content from the USC Gould School of Law. Two additional sub-Channels have been created to aggregate faculty and guest lectures (www.youtube.com/usclectures) and arts-related videos (www.youtube.com/uscarts) from a variety of sources.
The Channel's creation was spearheaded by Suh-Pyng Ku, USC's chief technology officer for enhanced learning.
"In addition to opening up the traditional classroom experience through the application of state-of-the-art technology tools, we also are using online technologies to expand learning opportunities for students and others both on campus and around the globe," Ku said. "The enormous reach and power of YouTube will help us connect with people who may not be aware of USC's remarkable breadth of programs, from the arts to the sciences and social sciences. We see this as an important outreach opportunity for the university."
Currently, seven schools at USC have established sub-Channels -- the USC School of Cinematic Arts, the USC Marshall School of Business, the USC Gould School of Law, the USC Viterbi School of Engineering, the USC College, the USC School of Social Work and the USC Thornton School of Music -- with some 225 videos posted so far.
Highlights include USC College professor Marianne Wiggins discussing her new novel, The Shadow Catcher, while standing on the beach in Malibu; 16 clips from the School of Cinematic Arts' First Look Film Festival; a performance by USC Thornton's student jazz ensemble Superaxe; lectures from USC Law professor Tom Lyon's evidence class; a series of videos demonstrating various aspects of robotics from the USC Viterbi School; an overview of the Ph.D. program at USC Marshall; and a lecture by Father Gregory Boyle (called "Nothing Stops a Bullet Like a Job") from the School of Social Work.
Other posted videos include community outreach videos on USC's Good Neighbors Campaign; a view of this year's Move-In Day; the video "Our Choice," which is being broadcast nationally during USC football games; and interviews with USC legends such as Norman Topping and Rod Dedeaux from the USC Emeriti Center's H. Dale Hilton Living History project.
"USC on YouTube offers an opportunity for our schools and departments to connect directly with millions of potential students and their parents," said Katharine Harrington, dean of admission and financial aid. "By its nature -- allowing people to share original videos -- it will create a vital and engaging portrait of the hundreds of programs and individuals who make up this university.
"We are very excited about the potential of this new channel to attract and engage a wide variety of people in the fabric of life at USC."
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