Champion Media Worldwide: Secrets of Using Online Media to Grow Sales by Robert Smith
www.championmediaworldwide.com
Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines.
You can use them to dramatically improve your success with the media.
News search engines are specialized search engines that visit news sites from all over the Internet and use computer algorithms to select stories for inclusion. They then cluster the stories and photos into an online magazine format. As the news changes the news search engines keep you informed of the latest developments.
They allow you to search the latest news stories from hundreds to thousands of news sources. Some of them also allow you to create special news alerts, which send you an email message every time a news story comes out on your special topic or keywords of interest.
This is very powerful and useful technology and at least for right now, it’s free.
Let’s explore these and find out how you can use them to get more publicity for your business. The Top News Search Engines include the following:
Google News http://news.google.com/
Yahoo News http://news.yahoo.com/
Alta Vista News http://www.altavista.com/news/
All the Web News http://www.alltheweb.com/
MSN News http://msnbc.msn.com/
Daypop http://www.daypop.com/
Topix.net http://www.topix.net/
There are many more news search engines available. Some of them are wide-ranging and general and cover a range of topics such as politics, business, finance, health, computers, sports, and entertainment.
Others are country specific, and have been organized to present news of interest to people with an interest in that country. Still others are topic specific and focus on presenting the news associated with a particular topic (e.g., search engines).
Most of the news search engines search capability is limited to a short time window. The archives give you searchable access to stories that are found on web sites up to two weeks to one month ago. Some of the news search engines allow you to customize the news sources you select from. Others operate like a meta-search engines.
If you use these techniques I will predict that you will have a much easier time getting publicity. Give it a try. Use news search engines and the 3 I Technique together. And if you do use these techniques and write a news release – I’d like to see it. Feel free to send it to me via email and I will be happy to provide you with comments.
If you're interested in how to use online media to dominate your competition please visit www.championmediaworldwide.com
Paul K. is also a contributor.

