Hood Introduces New Ice Cream Category With Chocolate Champions IttiBitz to Celebrate Beloved Boston
Beverly Tabbs
January 15, 2008
Hood Introduces New Ice Cream Category With Chocolate Champions IttiBitz to Celebrate Beloved Boston Red Sox
Innovative Frozen Treat Made of Little Bits of Ice Cream, First-Ever Cryogenic Ice Cream Served and Stored at Conventional Temperatures in New England Supermarkets
LYNNFIELD, Mass., Jan. 10 /PRNewswire/ -- Chocolate Champions IttiBitz, a revolutionary new ice cream product concocted of small creamy chocolate bits of ice cream and chocolate pieces in the shape of the Boston Red Sox logo, is being introduced in New England supermarkets this month.
Until now, the only way consumers could buy this type of frozen treat was at venues like sports stadiums and amusement parks. But thanks to an innovative new manufacturing process, consumers can buy IttiBitz at neighborhood supermarkets and store the product just like regular ice cream in home freezers.
The new IttiBitz line includes the following 11 flavors:
Chocolate Champions
Cookies 'N Cream
Banana Split
Chocolate Chip Cookie Dough
Caramel 'N Fudge Cup
Strawberry Cheesecake
Mint Chip
Neapolitan
Strawberry
Vanilla
Cotton Candy
The entire line of IttiBitz including Chocolate Champions IttiBitz are available locally at Shaw's, Hannaford Supermarkets, DeMoulas/Market Basket and Stop & Shop. IttiBitz are packaged in single servings of five fluid ounce cups with a suggested retail price of 99 cents to $1.39.
"After taste-testing Chocolate Champions IttiBitz, we know kids, families and even Red Sox players are going to love our new celebratory treat that melts on your tongue," says Lynne Bohan, spokesperson for HP Hood. "Besides the taste appeal and the fun, tiny round ball shapes, IttiBitz cups are easy to serve without any mess."
Innovative Frozen Treat Made of Little Bits of Ice Cream, First-Ever Cryogenic Ice Cream Served and Stored at Conventional Temperatures in New England Supermarkets
LYNNFIELD, Mass., Jan. 10 /PRNewswire/ -- Chocolate Champions IttiBitz, a revolutionary new ice cream product concocted of small creamy chocolate bits of ice cream and chocolate pieces in the shape of the Boston Red Sox logo, is being introduced in New England supermarkets this month.
Until now, the only way consumers could buy this type of frozen treat was at venues like sports stadiums and amusement parks. But thanks to an innovative new manufacturing process, consumers can buy IttiBitz at neighborhood supermarkets and store the product just like regular ice cream in home freezers.
The new IttiBitz line includes the following 11 flavors:
Chocolate Champions
Cookies 'N Cream
Banana Split
Chocolate Chip Cookie Dough
Caramel 'N Fudge Cup
Strawberry Cheesecake
Mint Chip
Neapolitan
Strawberry
Vanilla
Cotton Candy
The entire line of IttiBitz including Chocolate Champions IttiBitz are available locally at Shaw's, Hannaford Supermarkets, DeMoulas/Market Basket and Stop & Shop. IttiBitz are packaged in single servings of five fluid ounce cups with a suggested retail price of 99 cents to $1.39.
"After taste-testing Chocolate Champions IttiBitz, we know kids, families and even Red Sox players are going to love our new celebratory treat that melts on your tongue," says Lynne Bohan, spokesperson for HP Hood. "Besides the taste appeal and the fun, tiny round ball shapes, IttiBitz cups are easy to serve without any mess."
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