text 100, how to get tons of great publicity for your technology company without spending $250k
Beverly Tabbs
January 16, 2008
You don't have to climb a mountain or hire a dancing elephant to get attention. In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.
Want to know how to become a top notch breaking news expert?
Want to become a name everyone in your industry knows?
Want to create a reputation of excellence in your area of expertise?
Want to land your six figure book advance, mega consulting contract or big speaking gigs?
Want to launch your new book using the most advanced PR strategies in the industry?
What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have invented something that is difficult to market. Maybe you've launched a new web site.
How are you presently getting customers? Maybe you're advertising in trade journals, magazines, or newspapers. Perhaps you're doing banner swaps or participating in co-op programs with other ezine publishers.
Perhaps you're an author, trying to market his or her new book. Or maybe you're a young comic or an actor trying to establish his/her career.
Regardless of your business or enterprise, whether it is an online or an offline business, free publicity is available for you. Furthermore, you don't need any special training to do it. Publicity differs from advertising because it is free. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Good publicity is one of the best ways of letting people know you have a worthwhile business.
Do your research.
Before you begin a publicity campaign, you should know the answer to the following questions:
What is the product or service I am promoting?
What is the radius of the market (local, city, state, country, and world)?
What do the customers want?
Where do the customers go to buy my product?
Are my buyers mostly online or offline?
Once you answer these question it's time to create a media list that will reach your customers.
Robert Smith is a top PR expert and founder of Champion Media Worldwide. His company helps business owners get Internet publicity as well as traditional public relations.
Check us out at www.championmediaworldwide.com
Want to know how to become a top notch breaking news expert?
Want to become a name everyone in your industry knows?
Want to create a reputation of excellence in your area of expertise?
Want to land your six figure book advance, mega consulting contract or big speaking gigs?
Want to launch your new book using the most advanced PR strategies in the industry?
What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have invented something that is difficult to market. Maybe you've launched a new web site.
How are you presently getting customers? Maybe you're advertising in trade journals, magazines, or newspapers. Perhaps you're doing banner swaps or participating in co-op programs with other ezine publishers.
Perhaps you're an author, trying to market his or her new book. Or maybe you're a young comic or an actor trying to establish his/her career.
Regardless of your business or enterprise, whether it is an online or an offline business, free publicity is available for you. Furthermore, you don't need any special training to do it. Publicity differs from advertising because it is free. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Good publicity is one of the best ways of letting people know you have a worthwhile business.
Do your research.
Before you begin a publicity campaign, you should know the answer to the following questions:
What is the product or service I am promoting?
What is the radius of the market (local, city, state, country, and world)?
What do the customers want?
Where do the customers go to buy my product?
Are my buyers mostly online or offline?
Once you answer these question it's time to create a media list that will reach your customers.
Robert Smith is a top PR expert and founder of Champion Media Worldwide. His company helps business owners get Internet publicity as well as traditional public relations.
Check us out at www.championmediaworldwide.com
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