Money to Fund Autism Causes & Awareness by Joel Pearlman
Robert Smith and Associates
May 23, 2008
Money to Fund Autism Causes & Awareness - Order your companies toner cartridges. – Joel Pearlman
www.tonerforautism.com
Where buying ink and toner makes a difference
There are few products more indispensable to the day-to-day functionality of offices and workplaces around the country than printer ink and toner. A large and rapidly growing industry, the U.S. printing ink and toner market is projected to continue its ongoing expansion and reach total sales approaching $9 billion in 2008. Now, thanks to an innovative web site concept developed by two experienced industry professionals, a portion of those funds will soon be going to help raise awareness and support education and research into a spectrum of disorders that affects 1 in 150 individuals.
An extraordinary initiative that combines the best elements of entrepreneurial vision with passionate advocacy and charitable intent, TonerForAutism.com is a new web site with a goal that is as ambitious as it is admirable: to draw upon funds generated from the sales of a commodity that everyone needs, and channel those resources in support of a cause that can have a profound impact on countless families around the nation and the world. The site is dedicated to raising awareness and donating at least $1,000,000 by contributing 5% of every sale to organizations that support autism-related research and issues.
Like the site itself, the original inspiration behind TonerForAutism.com evolved around a unique confluence of professional expertise and very personal experience. Site co-founders Joel Pearlman and Rob Dube, childhood friends and successful business partners for over 15 years, were looking for a way to translate the passion they bring to their everyday business endeavors into initiatives that could make an impact on the world that extends beyond the bottom line.
Inspired by the courage, irrepressible spirit and unconditional love they had witnessed in Joel´s daughter, Danielle, who was first diagnosed with autism when she was just 20 months old, the two men resolved to direct their energies toward raising both funds and awareness in support of autism-related charities and organizations. Joel and Rob had experienced professional success by helping companies simplify their printing environment to help decrease costs and increase productivity. Their intimate knowledge of the industry gave them the insight and inspiration to apply that same clarity, efficiency, and initiative to develop a unique web site with the potential to make a real difference. The result is TonerForAutism.com, a site with the potential to do just that.
With an intuitive, easy-to-use interface and a clear and compelling graphical presentation, the site combines impressive point-and-click functionality with a broad range of options for purchasing virtually any brand of ink and toner. Links to industry standbys like HP, Brother, Canon, Epson, Lexmark and others are prominently displayed, and ordering ink and toner cartridges is as easy as specifying the brand name, printer type and model number through a sequence of straightforward drop-down menu options. The site also features a handy search feature for hard-to-find materials. In keeping with its founding mission, TonerForAutism.com also includes a number of links to autism-related charities and organizations, as well as web resources where guests can find out more information about autism and related issues and access a comprehensive array of support services and programs.
One of the unique features of the site is that the ink and toner purchased through TonerForAutism.com costs the same or similar in price to comparable products purchased elsewhere. That competitive pricing is an important element of a web site that is founded on the belief that, when people are given the opportunity to purchase items of the same price and quality, they will gladly utilize a resource that benefits a good cause. In a unique and appealing personal twist, site visitors making a purchase have the option to select which charitable organization they would like their 5% to go to.
While quality office supplies may seem like an odd choice to make a difference in the lives of autistic individuals and their families, there is something very appropriate about using one of the most common and fundamental workplace commodities as a mechanism for raising awareness about an all-too-common disorder. Toner- and ink-related searches are among the most popular search engine queries and, increasingly, individuals and businesses alike are using the Internet as a convenient and affordable way to coordinate their everyday ink and toner needs. Virtually everyone uses ink and toner, and virtually everyone knows someone with autism or who has been touched personally by the challenges of this disorder.
By de-commoditizing the toner and ink market in an innovative fashion, TonerForAutism.com has developed an inspiring charitable model that is not just about contributions and dollar signs, but also about awareness. It is about a refreshing new take on corporate and social responsibility, and about giving people the freedom to use their purchasing power to make a statement. Because, in a very fundamental way, TonerForAutism.com is much more than just an online resource; it is an opportunity. An opportunity for consumers to combine conscience and convenience and to bring a welcome degree of charity and responsible choice to their everyday purchases. Appropriately enough, TonerForAutism.com is using ink and toner to make an indelible mark on the industry, and a difference in the lives of countless people around the world.
www.tonerforautism.com
Where buying ink and toner makes a difference
There are few products more indispensable to the day-to-day functionality of offices and workplaces around the country than printer ink and toner. A large and rapidly growing industry, the U.S. printing ink and toner market is projected to continue its ongoing expansion and reach total sales approaching $9 billion in 2008. Now, thanks to an innovative web site concept developed by two experienced industry professionals, a portion of those funds will soon be going to help raise awareness and support education and research into a spectrum of disorders that affects 1 in 150 individuals.
An extraordinary initiative that combines the best elements of entrepreneurial vision with passionate advocacy and charitable intent, TonerForAutism.com is a new web site with a goal that is as ambitious as it is admirable: to draw upon funds generated from the sales of a commodity that everyone needs, and channel those resources in support of a cause that can have a profound impact on countless families around the nation and the world. The site is dedicated to raising awareness and donating at least $1,000,000 by contributing 5% of every sale to organizations that support autism-related research and issues.
Like the site itself, the original inspiration behind TonerForAutism.com evolved around a unique confluence of professional expertise and very personal experience. Site co-founders Joel Pearlman and Rob Dube, childhood friends and successful business partners for over 15 years, were looking for a way to translate the passion they bring to their everyday business endeavors into initiatives that could make an impact on the world that extends beyond the bottom line.
Inspired by the courage, irrepressible spirit and unconditional love they had witnessed in Joel´s daughter, Danielle, who was first diagnosed with autism when she was just 20 months old, the two men resolved to direct their energies toward raising both funds and awareness in support of autism-related charities and organizations. Joel and Rob had experienced professional success by helping companies simplify their printing environment to help decrease costs and increase productivity. Their intimate knowledge of the industry gave them the insight and inspiration to apply that same clarity, efficiency, and initiative to develop a unique web site with the potential to make a real difference. The result is TonerForAutism.com, a site with the potential to do just that.
With an intuitive, easy-to-use interface and a clear and compelling graphical presentation, the site combines impressive point-and-click functionality with a broad range of options for purchasing virtually any brand of ink and toner. Links to industry standbys like HP, Brother, Canon, Epson, Lexmark and others are prominently displayed, and ordering ink and toner cartridges is as easy as specifying the brand name, printer type and model number through a sequence of straightforward drop-down menu options. The site also features a handy search feature for hard-to-find materials. In keeping with its founding mission, TonerForAutism.com also includes a number of links to autism-related charities and organizations, as well as web resources where guests can find out more information about autism and related issues and access a comprehensive array of support services and programs.
One of the unique features of the site is that the ink and toner purchased through TonerForAutism.com costs the same or similar in price to comparable products purchased elsewhere. That competitive pricing is an important element of a web site that is founded on the belief that, when people are given the opportunity to purchase items of the same price and quality, they will gladly utilize a resource that benefits a good cause. In a unique and appealing personal twist, site visitors making a purchase have the option to select which charitable organization they would like their 5% to go to.
While quality office supplies may seem like an odd choice to make a difference in the lives of autistic individuals and their families, there is something very appropriate about using one of the most common and fundamental workplace commodities as a mechanism for raising awareness about an all-too-common disorder. Toner- and ink-related searches are among the most popular search engine queries and, increasingly, individuals and businesses alike are using the Internet as a convenient and affordable way to coordinate their everyday ink and toner needs. Virtually everyone uses ink and toner, and virtually everyone knows someone with autism or who has been touched personally by the challenges of this disorder.
By de-commoditizing the toner and ink market in an innovative fashion, TonerForAutism.com has developed an inspiring charitable model that is not just about contributions and dollar signs, but also about awareness. It is about a refreshing new take on corporate and social responsibility, and about giving people the freedom to use their purchasing power to make a statement. Because, in a very fundamental way, TonerForAutism.com is much more than just an online resource; it is an opportunity. An opportunity for consumers to combine conscience and convenience and to bring a welcome degree of charity and responsible choice to their everyday purchases. Appropriately enough, TonerForAutism.com is using ink and toner to make an indelible mark on the industry, and a difference in the lives of countless people around the world.
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