Pup-Peroni Dog Treats kicks off an $8M Advertising Campaign

Susan Thixton
Del Monte Foods, producer of Pup-Peroni Dog Treats announces an $8 million national ad campaign. You decide about the quality of this soon to be highly advertised pet treat.

Pup-Peroni Dog Treats is about to be advertised on televisions everywhere; Del Monte Foods is spending the largest amount of money ever on the treat. The new commercials "will highlight consumers´ strong conviction that their pets can communicate and empathize with them." "This program also underscores the company´s commitment to making strategic investments in our key brands and to driving growth," said Bill Pearce, Del Monte´s chief marketing officer. http://www.bizjournals.com/sanfrancisco/stories/2009/02/02/daily69.html

Is Pup-Peroni the right treat for your dog?

Here are the ingredients listed on the www.pupperoni.com website for the ´Original Beef Flavor Pup-Peroni:

Beef, Meat by-Products, Soy Grits, Sugar, Liver, Salt, Propylene Glycol, Garlic Powder, Caramel Color, Natural Smoke Flavor, Potassium Sorbate (used as a preservative), Sodium Nitrite (for color retention), Red 40, BHA (used as a preservative), Onion Extract.

Further explanation to some of the above ingredients:


Meat by-Products. This is a rendered meat ingredient commonly used in ´grocery store´ type pet foods and treats. The FDA determined this ingredient to be a probable source of pentobarbital, a lethal drug used to euthanize animals. Thus, this pet food/pet treat ingredient more than likely contains rendered euthanized animals and the lethal drug used to kill them.

Propylene Glycol. Known risk to cats and toxic to small children. Controversial ingredient in pet foods/pet treats.

Garlic Powder. Controversial ingredient; some dogs cannot tolerate garlic. Cousin to onions which is toxic to dogs.

Sodium Nitrite. Chemical used to destroy the botulism bacteria; linked to lung disease.

Caramel Color and Red 40. Science has shown

common food colors are linked to tumors and cancer.

BHA. Scientifically linked to cancer.

Onion Extract. Onion is toxic to dogs.

Having more information on the ingredients of Original Beef Flavor Pup-Peroni Dog Treats, would you give this treat to your dog?

Wishing you and your pet(s) the best,

Susan Thixton
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Susan Thixton

Susan Thixton is internationally recognized as the pet food expert helping pet owners understand how to find the safest and healthiest dog and cat foods and treats. She's the author of hundreds of pet industry articles and the 2006 released book Truth About Pet Food (currently being updated for a second edition). She is the publisher of the pet product consumer magazine Petsumer Report. And is a frequent speaker and radio guest all over the U.S. and Canada with more than 70 appearances in the last 2 years.

If you are looking for straight forward pet food information that can have an almost immediate impact on your pet's health - subscribe to the free newsletter, and subscribe to Petsumer Report to see reviews on close to 600 dog and cat foods and treats (adding 40+ each month).

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