Is it sushi? A hamburger? A gumball machine? No, it's a cupcake!

When Sheri Mersola decided on a movie theme for her daughter´s 13th birthday celebration in 2007, the stay-at-home mom knew that she didn´t want to serve a standard cake for dessert. But what she didn´t know was that what she would serve in its place would ultimately inspire a product that would revolutionize the appearance – and presentation – of one of the culinary world´s most humble but luscious treats, the cupcake.

Cupcakes, Mersola realized, were just the culinary answer she was seeking. Cupcakes were every bit as festive as a cake…but she wouldn´t need to slice them to serve them. Nor would guests require a fork to enjoy them.

However, what Mersola, a former proofreader trained to pay close attention to details, did require was that the cupcakes match the movie theme. Her solution? She´d serve ´popcorn´ cupcakes.

The cupcakes – topped with marshmallow ´popcorn´ and wrapped in a paper sleeve that Mersola designed to replicate a movie theatre tub for popcorn – were an immediate hit with both guests and their parents. One family friend, Theresa Deliberto, a longtime marketer and businesswoman, was particularly captivated… especially when she overheard virtually every adult in the room asking, "Where did you buy these wrappers?"

"We looked at each other, and knew we had to act on it," Deliberto recalls. Within a few weeks, Mersola and Deliberto had founded Moon Cherie, Inc. and were hard at work designing a line of cupcake sleeves, which they christened Roundabouts TM.

Starting this February, members of the public looking to join the two entrepreneurs in their quest to "stop the madness, no more naked cupcakes" will be able to purchase an array of decorative, non-toxic, self-adhesive cupcake sleeves from Moon Cherie´s website, www.RoundaboutSleeves.com. Within the year, Moon Cherie hopes to distribute the product at local retailers nationwide as well.

"It´s so easy – you just wrap the cupcake, top it and go," explains Deliberto. "We´ve created a way for busy people to make unique desserts in no time at all. And you don´t have to be a professional pastry chef either."

"We´ll never look at cupcakes the same," adds Mersola, who has likened developing strikingly unique ideas for cupcakes to creating a work of art. "Cupcakes are like presents. They´re great to receive as they are. But they are much more fun to get when wrapped."

One look at Moon Cherie´s website will convince even the most hardened skeptics. Roundabouts TM currently available transform cupcakes into virtually anything – from a gumball machine or bowling ball to a hamburger, order of fries or even a sushi roll.

Sophisticates may especially appreciate Moon Cherie´s line of wedding and celebration Roundabouts TM, such as a sleeve that transforms a cupcake into an ice bucket filled with champagne while patriots will thrill to Roundabouts´ TM sleeves that create cupcake-depictions of Presidents George Washington and Abraham Lincoln. Personalized Roundabouts TM for specific events can be ordered as well.

To learn more about Moon Cherie, Inc. – and see for yourself the amazing ways a cupcake can be transformed – visit www.RoundaboutSleeves.com.