Store Front Designs & First Impressions for Better Visual Merchandising Impact for Retail Shoppers

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Visual impact is a huge component of retail merchandising. Customers entering a store are greatly influenced by the visual information they gather in the first split second. One simple visual element, such as color can catch a shopper´s attention and also greatly affect their mood. In today´s competitive market it is of most importance that retailers understand the basics of visual merchandising. Design plays a role in creating a distinctive store logo that communicates your mission. Take advantage of this to separate yourself from the pack.

The way merchandise is displayed in a store has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to be attracted by your displays. Displaying sale products in a creative way and look for natural add-ons to the main product featured. A great visual merchandising tip for a grocery store is to build an end cap special on tomato soup, but don´t just stop with the soup, get creative. Merchandise the entire end cap with tomato soup then place a shelf at eye level displaying brightly colored soup bowls as an item. Visually the display would have a repeating label accented by colored bowls which would make products shine and bring colors to life.

Change displays weekly. This practice reminds the shopper what to look for merchandise is new. There is an aspect of entertainment and education that the customer appreciates when stores change their displays weekly. The idea is to keep it fresh and innovative for the shopper. If the competitor down the street is constantly changing their visuals and colors there is a better chance shoppers will gravitate to that store and pass by yours.

Color matters. Color can demand a shopper´s attention, evoke interest and even influence their decisions. Your merchandising plan should include bright colorful displays and end caps that will help products to stand out and create that mood.

Merchandising themes by grouping products together to create a message. This is a fun way to communicate season and other information. If your store for example is a hardware store use garden gloves, decorative pots, hand gardening tools, and potting soil to get your message across that it is spring to connect to your customer. As a more thematic interpretation of cross merchandising, presenting products in this manner can also increase the perceived value of items that normally would seem unconnected with any other merchandise. Hence a simple "star" motif decorative pillow is elevated to a desirable collectible as it completes a total look for a celestial themed baby room.

Organize the store in either way presents a logical arrangement that helps the guest to browse, look through the merchandise offerings and determine which items they could see themselves purchase. Once your store is set don´t think you´re done, however; walk your store on a daily basis reviewing the merchandise presentation and display as the prospective customer would. Face merchandise toward the main traffic aisle, reorganize those lifestyle settings and make sure all signs are good condition. Remember first impressions are the last impressions.

For More information or a free catalog please call Robelan Displays Inc: at (866-564-8600) or email us main@robelan.net

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