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Minors in detention find a way to contribute to community through FOOD Share

Tina Vervoorn
April 15, 2009
As the Ventura County Probation Agency of Ventura County celebrated its 100th anniversary, many local organizations praised the facilities outreach programs for its detained youths.

"With detained minors who are not eligible to leave the facility on furlough there is time to do projects that benefit the community during after-school hours," said Bryan Wilson, Division Manager of Juvenile Facilities for the Ventura County Probation Agency. "A few years ago we created a program to make Christmas cards to sell at the Santa Paula Street Fair. The project has since evolved and our youths now handcraft cards for military families as part of the "Soldiers Angels" program."

In another effort to reach out to a segment of the community, Bonnie Weigel, CEO of FOOD Share, approached Wilson about delivering cards to its many senior citizens who are home-bound. "We already are delivering food baskets to seniors…what a great way to brighten their week to include a handmade card from someone who also needs to reach out beyond their current horizon."


"Cards for seniors is a great concept and we know it will bring hope to those giving and receiving of cards," Wilson said.

The Ventura County Probation Agency of Ventura County houses minors from 10 to 18 years of age. Wilson said approximately 90 minors are housed in detention awaiting court proceedings. The remaining individuals are housed for commitment service, ranging from 90 days to one year.

A major food bank distributing millions of pounds of food each year throughout Ventura County, FOOD Share collects and receives food year-round, distributing to more than 150 partner agencies throughout Ventura County and to more than 40,000 people each month.
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Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

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The 19-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

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CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

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The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

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Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has more than 28 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes experience in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.