Mark Jordan is managing principal of VERCOR, an investment bank that creates liquidity for middle market business owners. He is the author of Driving Business Value in an Uncertain Economy, Enhancing Your Business Value...The Climb To The Top, 17 Ways to Improve the Value of Your Company, Selling Your Business the Easy Way, and co-author of The Business Sale…A Business Owner´s Most Perilous Expedition.
Articles by Mark Jordan
Even if your company has a successful product with very little competition, it´s important to stay on the defense. Getting too comfortable can leave you vulnerable to competitors – or, even worse, leave you unprotected if your product becomes obsolete. This process starts by shifting from a sales based approach to a marketing based approach, allowing you to focus more heavily on the customers´ current and future needs.
Maintaining and expanding your position in the current marketplace is essential for survival and growth. But many businesses are left asking the question, "What strategies can drive better success?" This is especially true if your company has a disadvantage, like higher pricing due to competition from companies that use offshore production.
Often times, companies discover that losing sight of core competencies isn´t difficult. With expanding technology, many businesses find themselves offering new products and services that simply don´t mesh with their core competencies. But the problem is, losing sight of these attributes can severely limit a company´s success and hamper future opportunities for growth. Investing time in developing a set of strong core competencies can give a company the ability to expand product offerings, and drive profit - without sacrificing the foundation of the company.
Whether your company is a market leader or brand new to the marketplace, all companies are constantly looking for fresh new ways to stay ahead of the competition. Although there are a wide variety of strategy and measurement tools, the balanced score card is a tool that ties these two components together.
Businesses face difficult challenges when enduring a financial crisis. But what highly successful businesses have discovered is a financial crisis can also provide many opportunities. Because if the right opportunities are pursued, market share can experience sharp increases. This gives companies the push needed to move ahead of industry leaders. With the right strategies, a business has the ability to maximize success during a financial crisis.
Learn to make a recession work for you by taking advantage of many opportunites and make the changes your company needs to outpace your competition.
The global economy might be plagued with accounts of slumping business valuations. VERCOR managing principal, Mark Jordan, stresses it is still possible for companies to preserve and increase business value in the current economic climate.
While most business owners agree it is sound business practice to create and maintain a strategic plan, few businesses have one. Mark Jordan reveals that a lack of a business plan can cripple a businesses owner's chance for a sale in the future.
Having a deal rescinded one year after a company´s sale is inconceivable. Not so according to Mark Jordan. The managing partner of middle market investment bank, VERCOR, warns that uncertainty surrounding the definition of services provided and license requirements often lead sellers to engage the services of the wrong investment bank. This can force sellers to unwind deals post transaction. In his article, "When a Done Deal is Not a Done Deal," Mark offers advice on how to select qualified providers for their market.